AGV Brand Kit
PROTOCOL
Download official assets and follow brand standards to ensure consistent, professional communications.
Brand Overview
Vision
In the last century, oil fueled industrial wealth.
In this century, electricity + compute will fuel AI wealth.
AGV Protocol powers the world’s first decentralized AI Power ETF.
Mission
AGV Protocol redefines the Real-World Asset (RWA) category by bridging clean energy, artificial intelligence, and decentralized finance. More than a tokenized asset platform, AGV positions itself as the world's first decentralized AI Power ETF — an ecosystem where real electricity and compute capacity become liquid, yield-bearing digital assets.
Brand Promise
Energy x Compute
Powering the AI Economy
Logo System
Use the official logomark and primary logo in approved variations only. Maintain contrast and clear space for optimal legibility.
Primary Variations
Logomark
Standalone symbol used for avatars, favicons, or compact placements.
Primary Logo
Wordmark with symbol for standard brand placements.
Approved Backgrounds
On White
Use the primary logo in full color on white.
On Navy
Use the white logo on dark backgrounds for contrast.
On Sky
Use the navy logo on light blue backgrounds.
Clear Space
Maintain sufficient clear space around the logo to ensure visibility and impact.
Social Media
Favicon
Color System
Our color palette reflects trust, innovation, and clean technology. Each color has been carefully selected to convey our brand values and create a cohesive visual identity.
Primary Colors
Navy Blue
Primary brand color for headers and backgrounds.
Sky Blue
Accent color for highlights and UI elements.
White
Neutral color for clarity and contrast.
Gradient
Primary Gradient
Use the navy-to-sky gradient for hero sections and key CTAs.
TYPOGRAPHY
PRIMARY TYPEFACE
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This primary typeface helps define your company to anyone interacting with your brand.
SECONDARY TYPEFACE
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!@#$%^&*()
This secondary font supports the primary and complements the brand.
USAGE
The Title Head styles are designed to create strong visual hierarchy and instant brand recognition across all AGV communications. These headline sizes are reserved for key moments where clarity, impact, and authority are essential such as hero sections, campaign titles, and major callouts.
LINE SPACING / LEADING
BODY USAGE
PHOTOGRAPHY
A style guide to ensure imagery maintains a consistent aesthetic representative of the brand.
Clean Technology Focus
Energy Innovation
Sustainable Future
APPLICATIONS
Water Bottle
Brand application on sustainable merchandise
Baseball Cap
Brand application on promotional apparel
INCORRECT USAGE
Logo Guidelines
- • Do not use alternative lockups of the logo
- • Do not use unapproved colours
- • Do not outline any part of the logo
- • Do not apply any special effects on the logo
- • Do not rotate the logo
- • Do not stretch the logo to fill space
Brand Standards
- • Maintain proper spacing around logos
- • Use approved color variations only
- • Ensure high resolution for print
- • Follow typography guidelines
- • Use approved fonts (Lato & Inter)
- • Maintain brand consistency across all materials